ATH and GTH: Less than 100 days until the opening!
AgroTechniek Holland (ATH) and GroenTechniek Holland (GTH) entered the final 100 days before opening last weekend. This is an important milestone: at this stage, the major preparations should be largely complete. We are pleased to report that, thanks to last year’s early start, both trade shows are well on track!
When it comes to the necessary preparations, think about participant recruitment, the organization of themes and pavilions, media deals, the visitor campaign, and setting up the Expo Desk. This is certainly not a given; thanks to the early start, we’ve been able to take care of things ahead of schedule.
Promotional campaign in full swing
The first promotional materials for the visitor campaign are now visible. In collaboration with virtually all relevant trade media, ATH and GTH are featured in trade journals, newsletters, and on websites. Furthermore, both trade shows have been actively promoting themselves through their own social media channels for quite some time to reach as many potential visitors as possible.
As a participant, you also play an important role in the success of the trade shows. Many exhibitors have already received the physical and digital promotional kits. The invitation cards are currently being distributed, allowing you to invite customers, business contacts, and other interested parties free of charge. We warmly encourage you to actively share these invitations within your dealer network and among end users. It is precisely the combination of the central visitor campaign and promotion by participants that ensures the widest reach.
Still available booth spaces
In the coming weeks, the organizers will focus on filling the last available booth spaces. On the websites of both trade shows, you’ll find the current floor plans showing both assigned and still-available booths. This makes it easy for interested companies to choose a booth location that best suits their needs in terms of size, segment, and location. If you know of any companies or brands that are still considering participating, please let them know about the opportunities that are still available.
Together, we’ll make ATH and GTH 2026 once again the premier meeting place for the agricultural, green, and technical sectors.
We’d like to thank you in advance for your commitment, enthusiasm, and dedication. Together, we’re helping to create a trade show that’s not only well-stocked but also attracts plenty of visitors.