Fedecom Fairs ATH/GTH 2026 Already Boasts an Impressive Lineup of Exhibitors

Last Monday, September 1, was the deadline for the new loyalty promotion. Participants from 2024 were able to register at the 2024 rates (no index or inflation adjustment) provided they maintained at least the same booth size. Since the trade shows began in 2010, the registration period has never started this early.

We are very pleased to see that exhibitors have embraced this initiative. We can tell this from the large number of registrations we’ve received through last week for both AgroTechniek Holland and GroenTechniek Holland. With the market leaders, top brands, and large booths that have now registered, we can conclude that the 2026 trade show editions are already set.

Starting this month and continuing through June 2026, we will continue to recruit exhibitors. This much longer recruitment period is unprecedented by our standards and will only contribute positively to a strong and comprehensive lineup of exhibitors when the trade shows kick off in September 2026. It also gives exhibitors the opportunity to invite their business contacts and prospects earlier.

Thanks to the early registrations we’ve received, we’ll be able to start drawing up the first floor plan for the trade show this month. This floor plan is different from all previous editions because we’ve rearranged the visitor entrances—now positioned diagonally across from each other. Consequently, we have slightly adjusted the three exhibition segments (ATH, Mix, and GTH) to accommodate this. As a result, visitors will enter from two sides and move through the exhibition grounds, ensuring that every exhibitor experiences consistent foot traffic from opening to closing time.

The initial layout will also include the two themed pavilions, a demonstration arena, and a test track. After that, we can begin planning the content and reaching out to technology providers and knowledge partners. More information on this will follow at a later stage.

We cannot thank the companies that have already registered enough for their trust. The fact that so many have signed up is, in our view, proof that by organizing these association trade shows itself, Fedecom offers a valuable tool in the marketing mix of exhibitors (mostly members) to help them achieve their goals.